Guide dieline
A stepped display that lifts back rows so every product stays visible.
Droppers · Essential Oils · Vapes
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Guide dieline
Retail Displays & Dispensers
Counter Display Unit
Also known as CDU
A tray with a tall printed header that ships to store ready to sell.
Good for
- Cosmetic Lips
- Chews & Mints
- Checkout POS
Structure
- Ship-to-Display
- Pop-up Back Header
- Ready-to-Sell
Material guidance
Usually E-flute or B-flute corrugated, so the unit survives shipping and stands up in store.
Current size: 220 × 160 × 60 mm. Guide dieline drawn to this size; request the production file before cutting.
The structure, unfolded.
Change the size and the dieline redraws.
- Cut lines
- Fold / crease
- Perforation
- Bleed guide
How a counter display unit is built
A counter display tray with a tall header card behind it for branding. Products sit in the tray at the front.
Putting it together
- 1Fold the tray walls up and lock them.
- 2Stand the header and lock it to the back wall.
- 3Fill with product.
Measuring for this style
- Length (L)
- The inside length of the base.
- Width (W)
- The inside width of the base, front to back.
- Height (H)
- The inside wall height.
All sizes are inside dimensions. Add 1 to 2 mm of clearance around the product. How to measure
When to choose it
For impulse products at the till: confectionery, lip balm and small accessories. For several product lines at different heights choose a multi-tier stepped stand.
Before you print
- Corrugated E-flute keeps the header upright.
- Plan the fill so the header is not hidden.
Questions
Counter Display Unit FAQs
Short answers about sizing, board and files for this style.
What size should I enter for a Counter Display Unit?
Enter inside dimensions in millimetres, centimetres or inches. Length: the inside length of the base. Width: the inside width of the base, front to back. Height: the inside wall height. Measure the product at its widest points and add 1 to 2 mm of clearance (3 to 5 mm for rigid boxes).
Which material is best for a Counter Display Unit?
Usually E-flute or B-flute corrugated, so the unit survives shipping and stands up in store.
How is a Counter Display Unit put together?
Fold the tray walls up and lock them. Stand the header and lock it to the back wall. Fill with product.
Can I download a Counter Display Unit dieline?
You can open the Counter Display Unit in PW Studio at your exact size and save a preview of the guide dieline for planning. For a production cutting file, request the dieline and we prepare it for your board.
What else is a Counter Display Unit called?
It is also known as CDU. For impulse products at the till: confectionery, lip balm and small accessories.
More displays
- Guide dieline
A dispenser where products drop forward to an opening at the base.
Candies · Vape Packs · Single Packets
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- Guide dieline
A shipping tray with a tear-away front, so it goes straight onto the shelf.
Cans · Snack Packs · Instant Market Stacks
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