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Retail Displays & Dispensers

Shelf-Ready Packaging

Also known as SRP

A shipping tray with a tear-away front, so it goes straight onto the shelf.

Good for

  • Cans
  • Snack Packs
  • Instant Market Stacks

Structure

  • Tear Perforations
  • Shelf Merchandising Ready
  • Dual Shipping/Display

Material guidance

Usually E-flute or B-flute corrugated, so the unit survives shipping and stands up in store.

Current size: 300 × 200 × 100 mm. Guide dieline drawn to this size; request the production file before cutting.

Request production dielineAll box styles

The structure, unfolded.

Change the size and the dieline redraws.

Shelf-Ready Packaging dieline at 300 × 200 × 100 mmBase
  • Cut lines
  • Fold / crease
  • Perforation
  • Bleed guide

How a shelf-ready packaging is built

Shelf-ready packaging: a shipping tray whose front has a perforated tear-away panel. It ships closed, then the front tears off so it becomes a shelf display.

Putting it together

  1. 1Set up and fill the tray.
  2. 2Ship it closed.
  3. 3In store, tear away the perforated front and put the tray on the shelf.

Measuring for this style

Length (L)
The inside length of the base.
Width (W)
The inside width of the base, front to back.
Height (H)
The inside wall height.

All sizes are inside dimensions. Add 1 to 2 mm of clearance around the product. How to measure

When to choose it

For supermarket and grocery products restocked by the tray, where the shipping case must become the shelf display in one step.

Before you print

  • The perforation must survive shipping but open cleanly; test with your retailer.

Questions

Shelf-Ready Packaging FAQs

Short answers about sizing, board and files for this style.

What size should I enter for a Shelf-Ready Packaging?

Enter inside dimensions in millimetres, centimetres or inches. Length: the inside length of the base. Width: the inside width of the base, front to back. Height: the inside wall height. Measure the product at its widest points and add 1 to 2 mm of clearance (3 to 5 mm for rigid boxes).

Which material is best for a Shelf-Ready Packaging?

Usually E-flute or B-flute corrugated, so the unit survives shipping and stands up in store.

How is a Shelf-Ready Packaging put together?

Set up and fill the tray. Ship it closed. In store, tear away the perforated front and put the tray on the shelf.

Can I download a Shelf-Ready Packaging dieline?

You can open the Shelf-Ready Packaging in PW Studio at your exact size and save a preview of the guide dieline for planning. For a production cutting file, request the dieline and we prepare it for your board.

What else is a Shelf-Ready Packaging called?

It is also known as SRP. For supermarket and grocery products restocked by the tray, where the shipping case must become the shelf display in one step.

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